The Key Factors That Determine Billboard Value
When it comes to the key factors that determine billboard sales , I would like to share the three most critical aspects. Once you understand these three factors, I bet you'll never look at an outdoor billboard the same ever again.
Location: In most instances, the location aspect pegs the value for real estate. This also holds true in the billboard business. Sure, you could try to erect billboards--massive ones at that--in remote unattractive locations. The key is to ensure that your billboard location is attractive for potential advertisers. Remember, these advertisers are your customers and the ones paying your bill. In more instances than not, this proves to be quite a challenge. You will be forced to set up a billboard in a billboard property location that may not be ideal for your customers such as in the outskirts of town. You will then have to be real patient as this location will take time before development transforms the area into a desirable location for advertisers. Ask yourself whether you'll be able to rent out the billboard for just enough to take care of bills and wait until your location falls within the path of progress for community development.
Also, a good geographical location that can accommodate billboards can be defined or characterized by the following:
It should have legal provisions for the construction of new digital billboards for sale . The roads that service that billboard should have high traffic density. This will ensure that the billboard is viewed by millions of eyes in a single day. There should be lots of prospective clients-local businesses--around. The rents for the grounds should be pretty reasonable or even low. The advertising rates for that particular area should be competitive. There should be a few billboard players (i.e. competitors) if possible. There may be a reason why none of the other competitors are present. Visibility: This is a also a strategic driver towards creating billboard value. The location has to be visible in order to be attractive to advertisers. Billboard Sales Avoid shaky, marginal locations that impair all or part of the billboard's visibility. Markets with almost non-existent prime locations are good to start with as this means that once you get a prime location, it will pay off very fast as advertisers beat a path to your doorstep for your valuable asset.
Limited Supply: Supply and demand are two very important aspects of billboards. Any company, industry or profit-based organization that is built on a platform of products that are in limited supply against a backdrop of increasing demand is sure to weather difficult economic periods such as a recession. The billboard industry is no exception. New locations that permit construction of billboards are always hard to come by. Scarcity drives value. Getting frustrated won't really help you when you fail to locate an ideal location for setting up Billboard Property . That scarcity is what makes it worthwhile. Once you find the ideal location, all the time and effort you put in will pay off.
Before regulations were strictly enforced, you could come up with a billboard pretty anywhere you wished. Ladybird Johnson can be said to be the innocent mother of the modern day billboard business because she introduced an act that regulated the billboard industry - the Highway Beautification Act. Without this act, the value and ground rents synonymous with the billboard industry of today would be less valuable. Thanks to Johnson people are now able to make extra income as a side hobby, part-time or even profit handsomely by learning the trade and running a billboard business. Whatever path you chose, remember the key factors that drive value and you'll be on your way to signing your first billboard lease.
Frank Rolfe became the one of the largest private billboard operators in the Dallas/Fort Worth area. He eventually sold his billboard empire to a public company 14 years later and is now sharing his expertise to anyone interested in getting involved with outdoor Digital Board Sales .
