What Was the Panda Update and How Does it Effect SEO Strategies?

In the world of SEO and search engine push back, the Panda update was a big deal. In 2011, Google produced the Panda update in an effort to identify websites that simply duplicate the same information from other sites, gaining better ranking by copying someone else. This is just the latest effort on Google�s part to ensure that when you use Google to search for something, you get relevant and useful results and not copy-cat sites that are only there for advertising.

Active Ranking Manipulation is Discouraged

For as long as Google has existed, they have given website owners and web designers the tools they need to be noticed by the search engine. SEO is a general term that encompasses many tactics and strategies that are meant to increase a site�s ranking with search engines. To be successful online these days, you�ve got to at least know what SEO is and how to implement some good SEO into your site.

But many SEO techniques have become irrelevant as Google and other search engines noticed a trend emerging; trash websites, spam websites, and advertising sites were popping up on the first page, but were not relevant to the person searching the web. Google has had to fight back to keep their results from becoming useless to users.

Avoiding a Clash With Search Engines

Fortunately, it�s still possible to use [SEO] and get better rankings with search engines, if you are smart about your SEO use. Don�t copy content just to get better rankings. Don�t use recycled or spun content because it�s cheap and you don�t want to write so much every day or week. And if you really want to impress the search engines, provide real content that is unique and interesting to the people who find your site.

Example of Site that has been optimized for Panda and Penguin update [SEO Murah]